What it means to be a Master Sommelier
A Master Sommelier is capable of managing the full breadth of wine-related affairs; demonstrating superior tasting prowess and the ablity to provide exemplary beverage service, creating the greatest possible experience for a restaurant or hotel guest anywhere in the world. A Master Sommelier also exhibits financial expertise as it relates to a restaurant’s beverage program development and has an extensive and global knowledge of wine theory and history at his or her fingertips.
A Master Sommelier…
- enjoys the prestige that accompanies this top professional qualification.
- experiences improved opportunities and income potential.
- is eligible for membership in the internationally recognized Court of Master Sommeliers.
- is a leader in the beverage service industry.
A Master Sommelier…
- is a salesman, a wine expert, and a qualified taster who can pass on his or her knowledge to colleagues.
- has the ability to improve wine service and help to raise standards of food service in restaurants and hotels.
- can enhance an establishment's wine sales and, therefore, profitability.
- brings increased professionalism to any establishment, encouraging repeat business and customer loyalty.